4 ways to strategically develop your employer branding - TheJobNetwork

4 ways to strategically develop your employer branding - TheJobNetworkIts probably bedrngnis news to you that hiring has gotten more complicated in recent years. Longer time-to-hire, higher costs, more variables in the pipeline, reaching the best candidates all have made the recruitment and talent acquisition process into a bit of a hiring crunch. Add to that a buyers market for job seekers and it means your organization needs every advantage it can get. Employer branding is elend only the first thing to do to improve your hiring, its also one of the most important things you can do for your organizations long-term recruiting health.Its important to separate your employer brand from your organizations outward-facing brand marketing. The latter is important in cultivating customers and partners, but the former is what you need to make sure youre putting the right talent in place. Consider your employer brand as a separate type of marketing. To that end, you should be able to answer be hauptung questions, if you want a secure sense of employer brandWhat makes you an appealing place to work?What is the public perception of your organization as an employer?What is your employee value proposition (EVP)?Approximately how many of your current employees would recommend you as a place to work?How much visibility do you have into your current employees, and the potential employee pool?If youre looking to develop a strategy to shore up your employer brand, thinking critically and openly about those questions (and improving the responses, as necessary) is the place to start. After that, there are steps you can take to make sure youre developing your employer brand in a way that improves your hiring.Clarify your missionYour company website or career platform may be the first experience someone has of your company. You want to make sure youre presenting a cohesive mission meinung and voice in any public-facing platform that potential employees will see. Make your companys goa ls, values, and culture clear, and be sure to play up the factors that make your company unique, or at least better.Know your employeesIf you dont really know how your employees think of you as an employer, its time to do some research. These are people who were already selected to be part of your team, and they bring the most relevant perspectives on what youre like as an employer. Surveys and requests for feedback (particularly anonymous ones) can provide you with the constructive information you need to make sure youre the high-quality workplace you want to be. You may learn some uncomfortable or surprising truths from this kind of research, but this whole thing is about being betternot being comfortable.